The Dogecoin Foundation’s corporate arm, House of Doge, will become a public company through a reverse acquisition of Brag House Holdings (NASDAQ: TBH), combining Dogecoin payments, analytics and licensing.
House of Doge to Go Public via Merger with Brag House Holdings
House of Doge, officially positioned as the “corporate arm of the Dogecoin Foundation,” has announced a merger with Brag House Holdings (NASDAQ: TBH) via a reverse acquisition.
Brag House specializes in esports platforms for students, while House of Doge plans to use the deal to go public and scale its digital payments ecosystem.
What the Combined Company Will Look Like
After the deal closes, House of Doge will acquire a controlling stake, becoming Brag House’s majority shareholder. The company is expected to issue 594 million new shares, as well as securities convertible into an additional 69.2 million shares.
Marco Margiotta, CEO of House of Doge, will lead the combined company, and the board of directors will consist of seven directors, six of whom will be appointed by House of Doge.
Lavelle Juan Malloy II, CEO of Brag House, will retain his position and lead the esports vertical.
“We are embedding Dogecoin into the Gen Z experience — from universities to sports and gaming, creating a new level of digital currency adoption,” Malloy said.
Strategic significance for Dogecoin
The combined company plans to generate stable revenue from Dogecoin-denominated payments, licensing, data and treasury activities.
It will hold significant amounts of DOGE within its infrastructure, which should support the token’s liquidity in the market.
House of Doge Growth in 2025
House of Doge is actively expanding its financial presence in Dogecoin:
- In April, the company created Europe’s first Dogecoin ETF in partnership with 21Shares, a fund with $26 million in assets.
- In September, it entered into an agreement with CleanCore Solutions to create an official Dogecoin vault with a reserve of 730 million DOGE.
The partnership with Robinhood provided an institutional custodial infrastructure for managing Dogecoin-based assets.
Outlook
The merger is expected to close next quarter, and the combined structure will allow House of Doge to integrate Dogecoin into commercial payments, gaming, and finance, creating a new business model for mass adoption of cryptocurrencies.
Brag House (TBH) shares are currently down 60% to $0.97, but analysts believe that once the merger is complete, the Dogecoin ecosystem will receive its first full-fledged public holding.
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