The virtual world of Valhalla, a cutting-edge play-to-earn MMORPG by FLOKI, has made a grand entrance into American households through its groundbreaking national television commercial debut.
Viewers were captivated by the 30-second advertisement that aired during Valhalla’s exclusive interview segment on New To The Street at 6:30 p.m. EST on Saturday, August 9. Over the next 60 days, the Viking-inspired adventure of Valhalla will be showcased in 350 commercials broadcast on major networks like Bloomberg, Fox Business, and CNBC, aiming to reach over 1 billion households across the United States.
This massive advertising endeavor represents one of the most ambitious media campaigns in FLOKI’s history, as it seeks to elevate awareness and engagement for Valhalla following its successful mainnet launch on June 30.
The strategic television commercial blitz is just one component of a comprehensive three-month U.S. media campaign in collaboration with New To The Street, designed to immerse audiences in the immersive world of Valhalla. Alongside the TV commercials, the campaign features bi-monthly interviews with FLOKI spokespersons on Fox Business and Bloomberg Television, reaching more than 219 million U.S. households with sponsored content.
Expanding beyond traditional television ads, FLOKI has secured a prime digital billboard takeover in New York City’s bustling Times Square. The iconic Reuters 42nd Street Billboard will showcase Valhalla’s metaverse experience up to 20 times per hour for four weeks each month, ensuring millions of pedestrians and commuters are exposed to the game’s compelling narrative.
Complementing the television and outdoor campaigns, FLOKI’s partnership with New To The Street will also include a robust digital and press distribution strategy, featuring monthly NYSE floor recaps and in-depth ecosystem case studies to position FLOKI and Valhalla as pioneers in blockchain gaming.
Moreover, leveraging New To The Street’s extensive reach, the campaign will tap into the platform’s 3.16 million YouTube subscribers and social media channels to ensure broad archival access and SEO-optimized visibility for maximum impact.
As part of the promotional initiative, FLOKI will actively engage with investors through broker events, retail gatherings in New York City, and virtual presentations targeting family offices and accredited investors.
Discover Valhalla
Valhalla invites players into a blockchain-based MMORPG realm inspired by Norse mythology, where they can explore, tame, and engage in battles with mystical creatures known as Veras. Featuring a dynamic player-driven economy and a hexagonal battlefield for thrilling combat, the game is now accessible with an official mainnet launch on June 30, 2025, courtesy of FLOKI’s innovative development.
To embark on your Valhalla adventure, visit https://valhalla.game/
Unveiling Floki
Floki stands as the people’s cryptocurrency and utility token within the Floki Ecosystem, aiming to establish itself as a globally recognized and widely used digital currency. With a focus on utility, philanthropy, community engagement, and strategic marketing, Floki boasts a strong brand identity with over 550,000 holders and a global presence acknowledged by billions.
For more information on Floki, visit https://floki.com
Follow Floki on Twitter at https://x.com/FLOKI
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