Binance has unveiled a white-label solution for banks, brokers and exchanges: liquidity, custody and compliance under their brand. The launch is this week.
Binance opens crypto-as-a-service to traditional financial institutions
Binance has announced the launch of its own crypto-as-a-service solution for licensed banks, brokerages and stock exchanges. The new service allows TradFi institutions to provide clients with access to Binance’s spot and futures markets, liquidity pools, custody and compliance tools under their own brand.
How it works
The institution controls the frontend – brand, customers and UX, while Binance provides the backend – trading, liquidity, custody and compliance. The solution includes:
- internalized trading – the ability to route client orders within the system;
- connection to Binance liquidity for large trades;
- management dashboard with trading data, client onboarding, and asset movement.
Why it matters to banks and exchanges
Binance emphasizes that building your own infrastructure is expensive and risky. The white-label model offers “faster time to market without heavy development.”
The first institutions will get access as early as Tuesday, with a broader launch planned for Q4.
Context
Customer demand for digital assets is growing, and for banks, it is “no longer an option, but a necessity.” Competitor Coinbase launched a similar solution back in June, but Binance is betting on deep liquidity and infrastructure.
Traditional players are already testing ETFs and crypto stocks, but Binance’s offering gives them a direct channel to buy and sell cryptocurrencies under their own brand.
