Wrocław, Poland — July 25 2025 — ICODA has released a groundbreaking AI visibility study and two-part resource for DeFi builders on Telegram’s TON blockchain: a first‑of‑its‑kind AI Visibility Index diagnosing why many high‑TVL protocols are invisible to ChatGPT‑style assistants, and an evergreen DeFi Growth Strategy Guide showing founders how to 10‑fold their TVL in 18 months.
AI Blind Spot Threatens TON’s DeFi Boom
The research team ran 50 + AI‑based tests across four regions on 20 leading TON protocols. Results ranged from near‑perfect scores for STON.fi (97.0) and DeDust (93.5) to a 32.0 score for Stakee, despite its $24.99 million TVL.
“Ghost Protocols” Hide $35 Million in Locked Value
Four sizeable platforms — Affluent, UTONIC, TONCO and FIVA — collectively manage over $35 million in TVL yet register a zero on the AI Visibility scale, meaning they never surface when users ask mainstream assistants for TON DeFi options.
Why Good Projects Stay Invisible
ICODA identifies four root causes: chronic content drought, muddled positioning that keeps AI from classifying projects as “real DeFi,” regional tunnel vision (English‑language gaps), and technical messaging that fails to translate features into user benefits.
From Crisis to 10× TVL — ICODA’s Four‑Stage Growth Guide
To tackle the shortfall, ICODA published an 18‑month playbook built on:
- Foundation — bullet‑proof UX/security; expected 40‑80 % conversion lifts.
- Incentivization — real‑yield tokenomics; 200‑400 % TVL growth potential.
- Scaling — omnichannel content + KOL campaigns; up to 670 k user reach.
- Optimization — AI‑ready infrastructure and advanced yield innovation for lasting moat.
The guide distils lessons from Avalanche’s Trader Joe, Curve’s ve‑model and LayerZero’s anti‑sybil airdrop approach, and stresses AI‑ready content as the new SEO.
About ICODA
Founded in 2017 and headquartered in Wrocław, Poland, ICODA delivers data‑driven crypto marketing, blockchain development and iGaming growth solutions for 500 + clients across 40 + markets.
